Takarajimasha's women's fashion magazine "Linen" and apparel brand "BEAMS BOY" will open pop-up shops in three Beams stores.

This project was made possible by the mutual affinity between Beams BOY, which offers a wide range of products from clothing to accessories, and "Linen," which places importance on lifestyle and fashion. The pop-up shops will sell new Beams BOY items, as well as stationery, interior goods, and products purchased specifically for this project. The pop-up shops will run from April 19th to May 11th at Beams stores in Futakotamagawa and Hiroshima, and are scheduled to open in the Taipei store in Taiwan from mid-next month.