Fuchico-chan sitting at the counter inside the store/ Photo by Kanako Furune (c) FASHION HEADLINE

A promotional space that evokes the world of Tanaka Katsuki/ Photo by Kanako Furune (c) FASHION HEADLINE

Cup and Fuchico-chan/ Photo by Kanako Furune (c) FASHION HEADLINE

Limited edition T-shirt featuring illustrations created specifically for this project/ Photo by Kanako Furune (c) FASHION HEADLINE

A patch with an illustration drawn for this project/ Photo by Kanako Furune (c) FASHION HEADLINE

A patch with an illustration drawn for this project/ Photo by Kanako Furune (c) FASHION HEADLINE

A patch with an illustration drawn for this project/ Photo by Kanako Furune (c) FASHION HEADLINE

Matryoshka dolls are not for sale/ Photo by Kanako Furune (c) FASHION HEADLINE

Limited edition T-shirt featuring illustrations created specifically for this project/ Photo by Kanako Furune (c) FASHION HEADLINE

Limited edition T-shirt featuring illustrations created specifically for this project/ Photo by Kanako Furune (c) FASHION HEADLINE

iPhone case with illustrations by Tanaka Katsuki/ Photo by Kanako Furune (c) FASHION HEADLINE

There will also be a Fuchico-chan gachapon machine set up inside the store./ Photo by Kanako Furune (c) FASHION HEADLINE

There will also be a Fuchico-chan gachapon machine set up inside the store./ Photo by Kanako Furune (c) FASHION HEADLINE

Fuchico-chan in a surreal pose/ Photo by Kanako Furune (c) FASHION HEADLINE

Fuchico-chan in a surreal pose/ Photo by Kanako Furune (c) FASHION HEADLINE

Products are displayed with messages about love/ Photo by Kanako Furune (c) FASHION HEADLINE

An apron decorated with heart motifs throughout/ Photo by Kanako Furune (c) FASHION HEADLINE

Tableware with adorable illustrations/ Photo by Kanako Furune (c) FASHION HEADLINE

Martin Margiela fragrance/ Photo by Kanako Furune (c) FASHION HEADLINE

Ceramics with surreal illustrations/ Photo by Kanako Furune (c) FASHION HEADLINE

LOVE-themed tableware/ Photo by Kanako Furune (c) FASHION HEADLINE

Wear love in Lucien Pellat-Finet knitwear/ Photo by Kanako Furune (c) FASHION HEADLINE

A tray that is also recommended as a wedding gift/ Photo by Kanako Furune (c) FASHION HEADLINE

Cup no Fuchiko appears at Shinjuku Isetan. Tanaka Katsuki items are on sale exclusively./ Photo by Kanako Furune (c) FASHION HEADLINE