GRANDMATIC, a costume jewelry brand under the direction of MUVEIL designer Michiko Nakayama, is holding a "GRANDMATIC Fair" at the Promotion Space on the first floor of the main building of Isetan Shinjuku until September 26th.

The fair focuses on Iris Apfel, a 94-year-old fashion icon whom Michiko Nakayama adores, in conjunction with the DVD release of "Iris Apfel! A New Yorker," a documentary film that explores the charm of Iris Apfel. Panels and DVDs of Iris Apfel will also be on display.

During the fair, a limited edition Grandma charm wearing GRANDMATIC jewelry will be on sale in a venue that expresses the worldview of GRANDMATIC (Michiko Nakayama). New autumn collections and limited edition vintage jewelry remade by Michiko Nakayama will be on sale.