LONGCHAMP released the 2014-15 Autumn/Winter campaign movie featuring Alexa Chung online on September 9th (French time). Alexa, who is appearing in her second campaign with Longchamp, finds herself lost in a world inspired by Alice in Wonderland. The movie is set in the 18th-century Chateau des Ormes near Tours, France, and the song "Wondering Lovers" by French electro singer-songwriter Christine and the Queens plays in the background.

The official Longchamp website has set up a special site for the new line "Le Pliage(R) Heritage," which also appears in the campaign video. In addition to the movie, the site features making-of footage, drawings by illustrator Fabienne Legrand, and the production process in the atelier, allowing visitors to immerse themselves in the world of "optimistic luxury" at Longchamp. There is also a page where posts using the hashtag "#LongchampHeritage" can be viewed, and posts posted on social media are updated daily.