Red, symbolizing good fortune and joy, is the theme color of Fendi's limited-edition capsule collection celebrating the Lunar New Year.

STANLEY collaborates with stylist Takashi Kumagai's "WIND AND SEA." The world's first Stanley apparel line is also released.

Big Sean x BAPE T-shirts released to commemorate the US No. 1 hit album "DETROIT 2"

The annually popular Isetan Shinjuku x Sanrio event "FANCY SANRIO CHARACTERS" will be held for two weeks.

Seiko's "SAKURA Blooming" series is back this year! The dial depicts a butterfly gracefully flying through a garden of cherry blossoms.

New releases in the Tiffany Atlas collection, featuring the distinctive "X" design

Franck Muller opens its first online boutique in Japan, featuring items not available in regular stores.

Coach Pops Up at Isetan Men's Store! Bags with themes of Restore, Remix, and Remake

Custom watch maker DIW's Daytona BLACK AND GOLD features a high-end carbon case and 18K gold accents.

Made with materials and stitching that can withstand the rigors of rescue teams' work. The authentic outdoor brand "Parajumpers" has arrived at Isetan Men's Building

Pierre Redon, from Belgium, has released a limited edition Valentine's Day chocolate for 2021. Pre-orders are now available on their online store.

Louis Vuitton releases its 2021 Spring/Summer Men's Collection, including a Japan-exclusive cap