EMILIO PUCCI has released its first app, "Scarfie," compatible with iOS and Android. It's free to download.

The app allows users to virtually dress up using one of the brand's signature items, a printed silk scarf. Users can take a snapshot of themselves wearing the scarf, featuring one of the brand's signature prints, such as the DUOMO or VIVARA print, around their head, neck, or wrist, creating a virtual dress-up.

The image they create can be used as their mobile phone wallpaper or uploaded to social media. By using the hashtags (#pucciscarfie, @emiliopucci), it may be featured on the brand's digital platforms, such as Tumblr.