Balenciaga has announced that it will hold its first men's runway show in its 99-year history on June 22nd during the 2017 Spring/Summer Paris Men's Collection.

This collection will also be the first men's collection since Vetements designer Demna Gvasalia took over as artistic director in October 2015. For its 2016-2017 Autumn/Winter women's collection in March, the brand demonstrated its innovative approach by broadcasting a 360° livestream via a tablet and smartphone application. Balenciaga continues its tradition of redefining the boundaries of contemporary fashion, drawing increasing attention.