
The Aoyama store of "beautiful people," celebrating its second anniversary on August 27th, has released a limited edition rider's jacket to commemorate the anniversary. The "Kids' Rider's Jacket," a signature item in the kids' series, which is based on the concept of "clothing that mothers and children can share," features graffiti-style paint with the number "2" on the front and back. Sizes range from 120 to 150, and each is priced at ¥77,700. Other items available exclusively at the store include a neon yellow mohair knit (¥37,800), Basque shirts in pink and ecru and navy and ecru (¥18,900 each), and a duffle coat in plum and ecru (¥89,250 each). The first 22 customers to purchase a product will receive an original badge that, when placed side by side, creates the "beautiful people" logo.









![Our Fashion Story [vol.31_GUCCI × New Retro]](https://wrqc9vvfhu8e.global.ssl.fastly.net/api/image/crop/533x712/images/upload/2026/07/8a1cbb4562fc1029671688ba17f9fd3a.jpg)
![Our Fashion Story [vol.30_DRIES VAN NOTEN × Becoming ── Between Youth and Adulthood]](https://wrqc9vvfhu8e.global.ssl.fastly.net/api/image/crop/533x712/images/upload/2026/07/01b99a206fd73cfa2ca8ee93cc6d537a.jpg)










