Isetan Mitsukoshi Holdings and Beams have launched a collaboration project called "STAND FORTY SEVEN" to promote the brand both domestically and internationally.

Kokeshi dolls/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

Keita Maruyama's Sukajan jacket/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

Keita Maruyama's Sukajan jacket/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

Hakata Mizuhiki from Nagasawa Engagement Gift Shop/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

Celebration knot (large)/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

The beauty of knotting/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

Kyushu and Tohoku lucky charms included 1,000 yen gachapon/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

Kyushu and Tohoku lucky charms included 1,000 yen gachapon/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

"LUCKY" Hasami Yakisoba Choko Pair Set/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

Shimodozono Daifuku Tea/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

Mitsukoshi Isetan x Beams collaboration project "STAND FORTY SEVEN" has begun!/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

Kyushu and Tohoku lucky rice crackers from Nakagawa Masashichi Shoten and Heiji Senbei Honten/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

Mitsukoshi Isetan x Beams collaboration project "STAND FORTY SEVEN" has begun!/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

Mitsukoshi Isetan x Beams collaboration project "STAND FORTY SEVEN" has begun!/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

Blantica's Kyushu Art Rake/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

Tote bag/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

Kendama/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

Mitsukoshi Isetan x Beams collaboration project "STAND FORTY SEVEN" has begun!/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

A large lucky charm market will be held at four stores as a pre-event.

Hasami ware beckoning cats designed by Lisa Larson (14,000 yen each)

Iwate Prefecture Kokeshi doll designed by Yusuke Hanai (5,000 yen)

Keita Maruyama Sukajan jacket (79,000 yen)

Keita Maruyama Sukajan jacket: back (79,000 yen)