GOOD GOODS ISSEY MIYAKE will release its new bag series, FRAME, on Monday, January 5, 2026. The collection will also be available from January 7 at GOOD GOODS ISSEY MIYAKE Isetan Shinjuku, expanding its presence across key retail locations in Japan.
© ISSEY MIYAKE INC.
FRAME is a series that quietly explores the relationship between structure and softness. At first glance, the bags present an architectural, self-standing silhouette. This sense of form is created through a distinctive internal frame combined with supple fabric, allowing the bag to maintain its shape while remaining light and flexible in use.
© ISSEY MIYAKE INC.
What makes FRAME particularly distinctive is its foldable construction. By folding the frame inward and rotating it along its structure, the bag can be compactly stored in an unexpected and intuitive way. This transformation is not merely functional, but experiential—inviting the user to engage with the bag through movement and touch.
© ISSEY MIYAKE INC.
Rather than emphasizing form or function alone, FRAME exists at the intersection of both. Its structural clarity reflects ISSEY MIYAKE’s long-standing interest in construction as design, while its playful approach to folding and storage aligns closely with GOOD GOODS’ philosophy of rethinking everyday objects through experimentation.
© ISSEY MIYAKE INC.
The result is a bag that does not dictate how it should be used, but instead adapts to the rhythm of daily life. FRAME proposes a new relationship between object and user—one where design reveals itself gradually through use.
© ISSEY MIYAKE INC.
About GOOD GOODS ISSEY MIYAKE
Launched in 2018, GOOD GOODS ISSEY MIYAKE is a design project dedicated to exploring what truly makes a product “good.” By responding to social change and everyday needs, the team approaches design through experimentation and collaboration across disciplines. With a focus on the relationship between objects and the people who use them, GOOD GOODS ISSEY MIYAKE continues to propose playful, thoughtful products that enrich daily life through subtle discovery.
© ISSEY MIYAKE INC.FRAME is a series that quietly explores the relationship between structure and softness. At first glance, the bags present an architectural, self-standing silhouette. This sense of form is created through a distinctive internal frame combined with supple fabric, allowing the bag to maintain its shape while remaining light and flexible in use.
© ISSEY MIYAKE INC.What makes FRAME particularly distinctive is its foldable construction. By folding the frame inward and rotating it along its structure, the bag can be compactly stored in an unexpected and intuitive way. This transformation is not merely functional, but experiential—inviting the user to engage with the bag through movement and touch.
© ISSEY MIYAKE INC.Rather than emphasizing form or function alone, FRAME exists at the intersection of both. Its structural clarity reflects ISSEY MIYAKE’s long-standing interest in construction as design, while its playful approach to folding and storage aligns closely with GOOD GOODS’ philosophy of rethinking everyday objects through experimentation.
© ISSEY MIYAKE INC.The result is a bag that does not dictate how it should be used, but instead adapts to the rhythm of daily life. FRAME proposes a new relationship between object and user—one where design reveals itself gradually through use.
© ISSEY MIYAKE INC.Product Information
Tote Bag: ¥55,000 (H42 × W36 cm)
Shoulder Bag: ¥48,400 (H29 × W28 cm)
Colors: BLACK, OFF WHITE, GREEN
Release & Availability
From January 5, 2026
・GOOD GOODS ISSEY MIYAKE / DAIKANYAMA
・ISSEY MIYAKE GINZA / 442
・ISSEY MIYAKE SEMBA
・GOOD GOODS ISSEY MIYAKE / SHIBUYA PARCO
・ISSEY MIYAKE Fukuoka Airport International Terminal
・Online Store
From January 7, 2026
・GOOD GOODS ISSEY MIYAKE Isetan Shinjuku
(ISETAN Seed, 1F Main Building)
Tote Bag: ¥55,000 (H42 × W36 cm)
Shoulder Bag: ¥48,400 (H29 × W28 cm)
Colors: BLACK, OFF WHITE, GREEN
Release & Availability
From January 5, 2026
・GOOD GOODS ISSEY MIYAKE / DAIKANYAMA
・ISSEY MIYAKE GINZA / 442
・ISSEY MIYAKE SEMBA
・GOOD GOODS ISSEY MIYAKE / SHIBUYA PARCO
・ISSEY MIYAKE Fukuoka Airport International Terminal
・Online Store
From January 7, 2026
・GOOD GOODS ISSEY MIYAKE Isetan Shinjuku
(ISETAN Seed, 1F Main Building)
About GOOD GOODS ISSEY MIYAKE
Launched in 2018, GOOD GOODS ISSEY MIYAKE is a design project dedicated to exploring what truly makes a product “good.” By responding to social change and everyday needs, the team approaches design through experimentation and collaboration across disciplines. With a focus on the relationship between objects and the people who use them, GOOD GOODS ISSEY MIYAKE continues to propose playful, thoughtful products that enrich daily life through subtle discovery.
