World will open a pop-up store on the first floor of Shinjuku Lumine Est from the 29th to October 2nd. The first event, "PEANUTS meets FIRE KING," will run until the 11th of next month. A collaboration mug (priced from 3,150 to 4,200 yen) between the popular comic strip "Peanuts" by Charles M. Schulz and the heat-resistant glass brand "Fire King," which was revived in 2010, will be released. Also, a new brand, "JOE COOL," featuring Snoopy and Sally, will be releasing its full lineup. Collaborative cosmetics with "COSME KITCHEN" and a fully embroidered tote bag with "LORINZA" will be available for pre-sale. In 2010, Peanuts' 60th anniversary, the brand also collaborated with "LACOSTE" and "LONGCHAMP." In April of this year, the Matsuya Ginza store held the "Snoopy x Japanese Craftsmen" exhibition. From October 12th, the Mori Arts Center Gallery in Roppongi, Tokyo will hold the "Snoopy Exhibition: Happiness is Getting to Know You More" exhibition.