LOEWE is the first luxury brand to launch a promotion using the communication app LINE@. By "friending" LOEWE's official LINE@ account, users will receive brand stories along with photos. This will be available for a limited time until the end of July.

At the kiosk-style pop-up store "LOEWE KIOSCO "Tales of Spain", which opened last month at Laforet Harajuku, users who friended the store on LINE received special perks such as a special balloon. On the first day of the event, over 1,000 users registered. Currently, the number of registered users is over 3,500.

The ID for LOEWE's official LINE@ account is "@LOEWE".