Yohji Yamamoto has been collaborating with the cigarette brand Seven Stars for a campaign since December. By collecting JT Smokers ID points and entering the contest, participants will be entered into a lottery to win a specially commissioned item from Yohji Yamamoto's silver accessory brand, "GOTHIC YOHJI YAMAMOTO." The items are Course A: a silver necklace (15 points, 70 winners) and Course B: a Zippo lighter (2 points, 400 winners). Each item features a cool design featuring the brand name, icon, and seven stars engraved on a sophisticated silver body. To enter, scan the QR code on the back of the Seven Star lighter's top lid. Anyone 20 years of age or older and a resident of Japan is eligible. The campaign runs until March 31, 2015. Amid a climate of anti-smoking, this is a rebellious initiative typical of designer Yohji Yamamoto, who enjoys smoking.