Lucent Heart, an online game operated by Gamania Digital Entertainment, began a collaboration with the Gothic Lolita brand Atelier Pierrot on May 24th. Lucent Heart is an online RPG set in a world where machines and fantasy intertwine. This collaboration sees female in-game avatars dressed in Atelier Pierrot clothing. The brand's designers also designed costumes for male and child avatars. A fashion event, "Masquerade Ball presented by Atelier Pierrot," will be held on June 1st and 2nd. Participants will receive a "Butterfly Masquerade" avatar, and a fashion contest will also be held. Atelier Pierrot has shops in Laforet Harajuku and Shinsaibashi. In addition to their own brand, they also carry a variety of Gothic Lolita clothing and accessories, with a selection of gorgeous items decorated with lace, frills, and ribbons in a black base.