PRADA will be holding a pop-up store for women's leather goods from May 17th to 30th in a special sales area on the first floor of the Daimaru Kyoto store.

The pop-up will sell new items from the 2017 Pre-Fall Collection, as well as the "My Character" series, which is making its debut this season and features a bold, pop-colored logo. Items will include a backpack (168,000 yen) and a tote bag (109,000 yen) made from lightweight materials such as denim and featuring the "PRADA" logo in colorful alphabet parts in red, pink, blue, and yellow. *All prices are estimated.