Shiseido will hold the "LINK OF LIFE: Aging is the Future" exhibition, an innovation design exhibition, from October 28th to November 3rd at the Hanatsubaki Hall in the Shiseido Ginza Building in Ginza, Tokyo.

This marks the second time "LINK OF LIFE" has been held, following last year's. This time, the theme is "aging," and the exhibition will explore future beauty based on the concept of "successful aging," which means growing older gracefully. During the exhibition, 21 works will be on display, created by researchers from the Shiseido Research Center, as well as employees from various departments, from human resources to CSR, in collaboration with scientists, designers, companies, and organizations. By viewing aging as "human maturity," the exhibition aims to sow the seeds of innovation that will enable all people to live "beautifully, every moment, every lifetime."

In addition, a crosstalk titled "Aging is the Future" will be held in the entrance hall of Shiseido Ginza Building 11 from 3:00 PM to 6:30 PM on October 29th and 30th, and on the 2nd floor of Shiseido Ginza Building from 2:00 PM to 4:30 PM on November 3rd. A special crosstalk featuring Fujiwara Dai, the exhibition's creative director, will also be held on the 2nd floor of Shiseido Ginza Building from 5:00 PM to 6:00 PM on November 3rd.

In addition, gallery tours by participating artists will be held from 6:00 PM on October 28th, 31st, November 1st, and 2nd. Fujiwara's works will be exhibited at the second venue, SHISEIDO THE GINZA, from October 20th to November 15th.
【Exhibition Information】
"LINK OF LIFE: Aging is the Future"
Venue: Hanatsubaki Hall
Address: Shiseido Ginza Building, Hanatsubaki Hall, 7-5-5 Ginza, Chuo-ku, Tokyo
Dates: October 28th - November 3rd
Time: 11:00 - 20:00 (last admission at 19:30)
Free admission