H&M x Beckham underwear collection commercial premieres at the Super Bowl

H&M launches "Go Gold collection" to celebrate the Olympics

H&M appoints Amber Valletta to its Conscious Collection and collaborates with Ever Manifesto

Monki's third domestic store to open in December at AEON Mall Makuhari New City

H&M continues to open new stores, announces new stores in Hamamatsu and Kagoshima

H&M launches aggressive offensive this fall, opening new stores in Niigata, Tochigi, and Chiba, and launching new lines

Parco to open Zero Gate in Nagoya next fall, leasing land from Takihyo

Cute Cube Harajuku, a place to spread kawaii, will open in September. It will also feature artwork by Sebastian Masuda.

H&M's next collaboration is with Isabel Marant, launching with its first men's collection in November

H&M subsidiary Monki to open second store in Japan on Takeshita Street in Harajuku in September

June 2nd is singer-songwriter Lana Del Rey's birthday.

"Monki" and "Weekday" arrive in Japan. Combined store opening in the same building.

Umeda Opa, H&M, and ABC Mart Grand Stage open simultaneously in the same building. Competition intensifies for young women's fashion

H&M Kansai flagship store opens, Ebisubashi 2nd store opens on weekdays in June. New initiatives include sports line and Paris Fashion Week line.

The first H&M in the Chugoku region will open in Hiroshima this fall

H&M launches clothing recycling project to promote sustainable fashion