Rag & Bone is launching a new men's project that transcends traditional fashion campaigns.

The project features a diverse cast of men from various artistic backgrounds, with photo and video shoots taking place in locations relevant to each of the cast members. Each artist wears outfits that suit their individual tastes, and new images will be released throughout the year, coincident with the collection appearing in stores. Photographer Andreas Laszlo Konrad has been appointed.

The first of the nine cast members to appear in the new project is actor and film director John Turturro, who shot the images in Turturro's hometown of Brooklyn. Other contributors to the project include musicians Mauro Refosco, Honor Titus, Wiz Khalifa, and Joey Waronker, photographer David Flinn, actor and film director Harvey Keitel, dancer and choreographer Mikhail Baryshnikov, and actor Mark Hamill.