FACETASM, created by Hiromichi Ochiai, has collaborated with Coca-Cola to release the "FACETASM x Coca-Cola" capsule collection. In Japan, the collection will be available in advance at a pop-up held at the Isetan Shinjuku Men's Store from July 10th to 23rd.

©2019 The Coca-Cola Company. All rights reserved.
Designer Ochiai visited The Coca-Cola Company's US headquarters in Atlanta and was inspired by the vast amount of materials there as well as his own collection of vintage Coca-Cola workwear, combining this capsule collection with the happy worldview unique to Coca-Cola.

There are 22 items available. The main green striped fabric incorporates the colours of vintage uniforms, and the collection is characterised by FACETASM's signature sizing and a free and playful combination of materials. Furthermore, FACETASM is inspired by "IT'S THE REAL THING," the slogan used by Coca-Cola in 1969, which celebrates its 50th anniversary this year, and has placed the brand's logo and slogan on all items.
Limited-time pop-up at Isetan Shinjuku Men's Store Limited items
©2019 The Coca-Cola Company. All rights reserved.
In Japan, a limited-time pop-up will be held at Isetan Shinjuku Men's Store from July 10th to 23rd, where advance sales will begin. Additionally, four limited-edition items will be released - a special jacket, shirt, shorts and pants - in which key workwear pieces from the capsule collection have been replaced with denim. From July 27th, they will be available simultaneously at 14 limited shops nationwide, including FACETASM omotesando and the FACETASM e-store.

Overseas, the items will be available in advance at L'ECLAIREUR in Paris from June 26th, followed by a global launch on July 10th at SELFRIDGES in London and a pop-up space at I.T Hong Kong.

©2019 The Coca-Cola Company. All rights reserved.
Ochiai Hiromichi had this to say about the collaboration: "Coca-Cola is a brand loved by everyone, and by teaming up with such a company we can deliver Facetasm to even more customers. We thought this project would be a good opportunity to make a big change as a brand and create a new trend. With this project, we have created a mash-up of "streetwear" and "luxury," and we hope that people will enjoy the atmosphere that is created when two completely different industries and brands overlap."