On April 30, 2015, the day before the Milan Expo, Giorgio Armani will hold an event to commemorate the brand's 40th anniversary.

Giorgio Armani has been appointed a special ambassador for this Milan Expo. In addition to hosting a large-scale fashion show at the venue, the brand will also open a fashion and culture complex called "Armani/Silo."

Armani/Silo will feature a number of the brand's digital archives. Starting from the collections, these will trace Armani's fashion, costumes, and vision. It will function as a place to learn about the techniques cultivated over many years and his creativity for the future, and to inspire the fashionable imagination.