On its official website, "Inside Chanel" (inside-chanel.com), CHANEL presents a short film telling the story of the life of founding designer Gabrielle Chanel and the creations that have shaped the brand's history.

Chapter 9 is titled "Chanel by Karl." Lagerfeld discusses the Chanel style.

Iconic styles that are instantly recognizable as Chanel, such as two-tone shoes, tweed jackets, and quilted bags, and the spirit that created them. Lagerfeld reinterprets these styles each season and presents them in reconstructed collections as a modern Chanel style.