KIIRO is a fashionable kimono brand aimed at sophisticated adult women who enjoy lifestyle as fashion. Isetan Shinjuku will be holding a promotion from January 17th to 29th on two floors: Center Park/TOKYO Kaihoku on the 2nd floor of the main building, and Kimono/Kimonogatari on the 7th floor of the main building.

TOKYO Kaihoku will showcase dressy, Western-style kimono styles coordinated with clutch bags and accessories, with the theme "A Two-Way Woman - Are You Quitting Kimono?" Kimono/Kimonogatari will propose a new style of kimono fashion, expressed in fashionable colors and patterns not seen in traditional kimonos, with the theme "A Two-Way Woman - Are You Quitting Kimono?"