Riccardo Tisci has launched the new Burberry. While inheriting a tradition spanning more than 160 years, what is the driving force behind its ongoing innovation?

THE STORY OF BURBERRY

Founded in London by Thomas Burberry in 1856, Burberry is a British luxury brand beloved around the world.

Since its founding, Thomas Burberry has pursued functionality and comfort, developing gabardine, a revolutionary new material with exceptional water-repellent and breathable properties. It was adopted by polar explorers, pilots, and British officers, and is known for revolutionizing traditional outerwear. The pioneering spirit of the founder has been passed down through the generations as the brand's DNA, and it continues to grow today as one of Britain's leading brands with unparalleled innovation and outstanding craftsmanship.


New Chief Creative Officer Riccardo Tisci (center)
© Courtesy of Burberry

Riccardo Tisci, who was appointed Chief Creative Officer in March 2018, succeeding his predecessor Christopher Bailey, who led Burberry for 17 years, has revamped the brand's logo and monogram for the first time in nearly 20 years. He has demonstrated his pioneering spirit since taking office, collaborating with Vivienne Westwood and presenting "B Classic," a collection of looks curated from the Spring/Summer 2018 pre-collection.

THE NEW COLLECTION

Riccardo Tisci's debut collection, presented in September 2018 as a highlight of London Fashion Week. Presenting a staggering 134 looks across both men's and women's lines, it made a global impression on the world as a "new Burberry."

In preparing his debut collection, Riccardo Tisci thoroughly researched the brand's extensive archives. Burberry's iconic trench coats and car coats were reinterpreted in a modern way, with beige, the brand's signature color, appearing in a variety of looks. The sensual and elegant style is in keeping with Riccardo Tisci's aesthetic.


Burberry's Spring/Summer 2019 collection was held at a venue in London's Vauxhall district.
© Courtesy of Burberry

The memorable first look featured a car coat, rooted in the brand's heritage, given a modern and elegant elegance. An extra-thick belt was worn around the authentic design, backed by a long tradition, proposing a new balance never before seen.


Coat: 356,400 yen (tax included) Shirt: 140,400 yen (tax included) Skirt and pumps: Reference products / Burberry

Printed on the dress is the "TB Monogram" created by leading British graphic designer Peter Saville. This new icon for Burberry was inspired by the initials of founder Thomas Burberry, which remain in the archives.


Dress: 367,200 yen (tax included) Pumps and bag: Reference products/Burberry


This hybrid outerwear, a traditional gabardine car coat accented with a silk scarf, is a new piece that is full of the brand's heritage. The style, which exquisitely combines elegance and casualness, projects the image of a sophisticated modern woman.


Coat: ¥453,600 (tax included) Shirt: ¥156,600 (tax included) T-shirt: ¥54,000 (tax included) Pants: ¥90,720 (tax included) Shoes and bag: Reference products/Burberry


There were also many casual looks inspired by street style. Edgy styles that embodied London's rebellious and avant-garde spirit, such as items featuring bold animal prints and logos, also caught the eye.


Shirt: 118,800 yen (tax included) Pants: 101,520 yen (tax included) Shoes: 101,520 yen (tax included) Wallet: Reference product / Burberry

The "new Burberry" showcased a variety of styles, from traditional tailoring to street casual. Riccardo Tisci's creations beautifully blend the brand's heritage with modernity, and the brand's spirit of moving forward without fear of change, will continue to drive the brand to even greater heights, driven by this chemical reaction.

BURBERRY SPRING/SUMMER 2019 COLLECTION POP-UP STORE

Burberry's 2019 Spring/Summer Collection, which marked Riccardo Tisci's debut, will be available in Japan first at The Stage on the first floor of the Isetan Shinjuku Main Building from February 13th. Don't miss out on this opportunity to see a wide variety of items featuring the popular "TB Monogram" motif, including items exclusive to Isetan Shinjuku and new bags and shoes seen on the runway!
Left) TB Bag ¥280,800 (tax included) *Exclusive to Isetan Shinjuku, Right) Pumps ¥108,000 (tax included)

>Experience the new Burberry world created by Riccardo Tisci early on: A report from the pop-up at Isetan Shinjuku



The seasonal catalogue "Excellent Woman" published by Mitsukoshi Isetan is currently introducing information about the new Burberry. Click here for the digital catalog.
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