Chloe will open a pop-up boutique, "CAFE DE CHLOE," on April 13th at The Stage on the first floor of the main building of Isetan Shinjuku.

The boutique's theme is "café." Cafes have a deep connection to the house's history, as founder Gaby Aghion used them as a place to discuss bold and free-spirited ideas with her colleagues. In the late 1950s, the house's first collection show was held at Café de Flore, a long-established café on Paris's Left Bank.

In honor of the house's connection, the pop-up boutique will sell limited-edition colors of the iconic "FAYE" bag, cord bracelets, and a limited-edition chocolate bar (100 pieces) by renowned Parisian chocolatier Hugo & Victor.

In addition, a special "CAFE DE CHLOE" page (http://www.chloe.com/ja/cafedechloe) will open on the official website on April 6th. It will provide information about the pop-up boutique and introduce limited-edition items.

The pop-up will also be held at Hankyu Umeda Main Store (3rd floor Promotion Space 31; from April 20th to April 26th) and Sogo Yokohama Store (2nd floor Promotion Space next to the central escalator; from April 23rd to May 5th).