Model SHIHO will launch her lifestyle brand "Radiance de SYHSE" in the 2014-15 Autumn/Winter collection. The brand will be carried by Coronet. Leveraging her 20 years of experience in the fashion industry, SHIHO will develop items based on the theme of "natural, simple, and luxurious." For her debut season, she will design "relaxing wear for mature women" with a focus on materials and quality, targeting women in their 20s to 50s. Items include pajama pants you can wear outside as is and shirt dresses you'll want to wear while making breakfast. Prices range from ¥28,000 to ¥48,000 for cotton shirt blouses, ¥28,000 to ¥39,000 for wool and cashmere-blend pants, ¥78,000 for 100% cashmere turtlenecks, and ¥22,000 to ¥42,000 for cashmere-blend wool sweaters. It is planned to be sold at major department stores and famous select shops.

SHIHO was born in 1976. She is currently a regular model for the magazine "Marisol" and writes columns for "Sweet," "Domani," and "LEE." Her whole-body slimming series, including the exercise DVD book "TRINITY-SLIM "Whole Body Slimming" Stretch" (STP), has sold a total of over 200,000 copies.