ROXY, a beach culture brand for women, launched "BIKINI MIX & MATCH" on May 23rd, a smartphone site that allows users to simulate swimsuit outfits.

The site is like a "dress-up app." Brand image model Maggie appears in a bikini, and users can change the swimsuit she is wearing by swiping the screen. You can switch between top and bottom pieces separately, allowing you to try out a total of 2,800 combinations.

You can also view a list of tops and bottoms, and if you find a combination you like, you can purchase it on the spot.