YSL launches adult gloss and holds sensual dance party

Mar 30, 2014

Yves Saint Laurent Beaute held a party to celebrate the launch of their new lip gloss, "GLOSS VOLUPTE," featuring a lip-shaped applicator, at Hills Cafe in Roppongi Hills on March 25th. The venue featured the entire Volupté series, including the popular lipstick "ROUGE VOLPUTE SHINE," released last year. Approximately 300 guests, dressed in a "love-inspiring" dress code, enjoyed touch-and-try sessions. A large lip-shaped applicator and a bathtub identical to the one featured in Lindsey Wixson's visual were also set up as photo spots. An original "KISS ME COCKTAIL," a mix of cranberry juice and sparkling wine inspired by the new lip gloss, was also served. Singer Mao Denda, DJ Eri Tsukimoto, VAN CLIFFE ELLI-ROSE, and MADEMOISELLE YULIA livened up the floor, and IG & PiPi performed a pole dancing show. Dancers also applied makeup to attendees using Gloss Volupté. Gloss Volupté comes in 22 shades, priced at 3,500 yen each. It is currently on sale in advance on the official online shop, and all shades will be released nationwide on April 1st.
くまがいなお
  • Yves Saint Laurent Beaute "Gloss Volupté"
  • Yves Saint Laurent Beaute "Gloss Volupté" launch party. IG & PiPi's pole dancing show
  • Yves Saint Laurent Beaute "Gloss Volupté" launch party. Mao Denda special live performance
  • Yves Saint Laurent Beaute "Gloss Volupté" launch party. IG & PiPi's pole dancing show
  • Yves Saint Laurent Beaute "Gloss Volupté" launch party venue
  • Photo spot at the Yves Saint Laurent Beaute "Gloss Volupté" launch party
  • Yves Saint Laurent Beaute "Gloss Volupté"
  • A large applicator appears at the Yves Saint Laurent Beaute "Gloss Volupté" launch party
  • Mao Denda appeared at the Yves Saint Laurent Beaute "Gloss Volupté" launch party
  • The catering at the Yves Saint Laurent Beaute "Gloss Volupté" launch party was also inspired by lipstick.
  • Original cocktail at the Yves Saint Laurent Beaute "Gloss Volupté" launch party
  • Yves Saint Laurent Beaute "Gloss Volupté" Launch Party
  • Yves Saint Laurent Beaute "Gloss Volupté" Launch Party
  • Touch and try corner at the Yves Saint Laurent Beaute "Gloss Volupté" launch party
  • Yves Saint Laurent Beaute "Gloss Volupté" Launch Party
  • Yves Saint Laurent Beaute "Gloss Volupté" Launch Party
  • Yves Saint Laurent Beaute "Gloss Volupté" launch party. IG & PiPi's pole dancing show
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