Loyalty Marketing (headquarters: Shibuya-ku, Tokyo), operator of the Ponta point service, has partnered with Samsonite Japan (headquarters: Shibuya-ku, Tokyo). Starting on the 10th, customers will receive one Ponta point for every 100 yen spent at 29 Samsonite directly managed stores nationwide. A launch campaign will be held until January 31, 2013, allowing customers to earn three times the usual number of points. Points cannot be used at Samsonite stores; this service is for points accumulation only. Founded in Denver, Colorado in 1910, Samsonite specializes in travel items, primarily suitcases. While pursuing functionality such as shock resistance, lightweight design, and large capacity, the brand continues to release new products. In 2010, the brand appointed Quentin McKay, formerly a designer for Loewe, as creative director.