"STOP THE WATER WHILE USING ME!" is the world's first eco-friendly cosmetics brand, founded in 2010 to protect water. The brand's name, "Stop the water while you use me!", calls for conserving limited water in various everyday situations. Its eco-friendly design isn't the only reason. The products are made with 100% natural ingredients, and the natural fragrances are relaxing. They contain no petroleum-derived ingredients, synthetic colorings, or synthetic preservatives. They also don't test on animals. They also minimize water waste and carbon dioxide emissions during manufacturing. The product lineup includes shampoo, conditioner, shower gel, soap, body lotion, and hand balm. The toothpaste "WM Toothpaste (Wild Mint)" and toothbrush "Toothbrush" were released in January 2013. The product will be available for pre-sale at THE CONRAN SHOP Shinjuku Main Store, Marunouchi Store, and Osaka Store on Friday, January 11th, and will be released nationwide on Friday, January 18th, 2013. A toothbrush set (1,890 yen) in the brand's original pouch will also be available.

Stop the water while using me! is a unique innovation that aims to solve a major environmental problem with such a small action: stop leaving water running, the source of life. The design and brand concept for STOP THE WATER WHILE USING ME!, which has won numerous European design awards, was created by the German design firm KOREFE. They believe that design is a form of communication.

Currently available at Colette Paris, Isetan Shinjuku Beauty Apothecary, Tomorrowland, and other stores.